| The Kyushu one million mobilization plan |
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Tao - a word that uses the Chinese character for eway' or eroad' - was founded in 1993 with the bold goal of creating a brand of wadaiko entertainment that would appeal to audiences around the world. While a potentially favorable ewadaiko boom' was emerging in Japan at the time, Tao recognized that this was a mere passing phenomenon that hardly emphasized the importance of real drumming skills. In a brave move, the group decided to first lay their roots in the southern Kyushu region to enable them to steadily build strength and hone their skills until they would be ready to play in front of demanding, international audiences.
In 1995, after establishing its base in the town of Kuju in Kyushu's Oita Prefecture , Tao drafted its so-called e Kyushu one million mobilization plan'. With help from innovative stage production worthy of the title ewadaiko entertainment' and with a close focus on performances in districts around Kyushu only, Tao attained its goal of one million tickets sold in seven and a half years. |
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| Time for Tao to take on the world: Simultaneous debut at home and abroad |
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In 2004, Tao secured two important opportunities, one at home and one abroad, finally opening its doors to the world. With the support of a major Japanese promoter, Tao made a thundering appearance at the Tokyo International Forum - in effect, their first truly high-profile show at home. Meanwhile, half of the group headed to England to perform a succession of shows over the period of one month at the top venue of the Edinburgh Fringe Festival, Assembly. The result was two roaring successes reached virtually simultaneously. |
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